Customer Education 101: Why Smarter Clients Make Better Business for HVAC Pros

In the HVAC business, we talk a lot about systems—heating, cooling, ventilation, ductwork—but one system that doesn’t get nearly enough attention is customer education. Over the years, I’ve learned that a well-informed customer isn’t just easier to work with—they actually help improve the way we do business. When homeowners understand their HVAC systems, the maintenance […]